The Teddy Treehouse series centers on building a living tree that carries Teddy's stories. Six standalone products correspond to six miniature scene models: living room, bedroom, kitchen, courtyard, treetop canopy, and hollow tree trunk, each offering an immersive assembly experience. Once assembled individually, these scenes precisely interlock and stack to form a complete tree structure, achieving a magical transformation from scattered “homes” into an organic “living entity.” Each scene cleverly integrates Teddy IP's everyday elements (like the living room sofa or tree hollow nest), vividly bringing story settings to life. This not only sparks narrative imagination and emotional resonance during assembly and display but also serves multiple functions: model collecting, spatial decoration, storytelling, and parent-child interaction. Together, they form a tangible, buildable pop-up storybook.

The core innovation of the Teddy Treehouse series lies in its modular narrative ecosystem. By combining products from four distinct home settings—living room, bedroom, kitchen, and courtyard—into a complete tree structure, it achieves a dual fusion of narrative storytelling and physical architecture. This transcends mere model assembly, constructing an immersive miniature world centered around the Teddy IP. Beyond the joy of assembly, the creative “home-to-tree” concept ingeniously bridges artif