Recently, The Toy Association?, in collaboration with Clamour, unveiled the "2025 Spring/Summer Influencer’s Choice Toy List". The 24 selected products were meticulously evaluated by hundreds of top influencers, each with over 1 million monthly views and 500,000 followers. This highly valuable list not only highlights the urgent demand among families for diverse play experiences but also serves as a global benchmark for toy consumption trends—offering invaluable insights for product development and marketing strategies.
As Kristen Morency Goldman, Senior Director of Strategic Communications at the Toy Association, remarked:
"These toys expertly integrate entertainment and reliability, making them a top choice for content creators and modern families."
Part 1: Creative Construction: Upgraded Edutainment
1. CONNETIX 16 Piece Roads Ramps and Intersections Pack
Expand imagination and play potential while laying the foundation for STEAM learning! The 16-piece set, inspired by roads, includes exclusive magnetic shapes such as quarter circles, arches, intersections, and both long and short ramps, all in sleek black. Designed to spark endless building adventures, kids can repeatedly build skateparks, tracks, domino runs, and even roller coasters.
Age: 3+
2. Tytan Toys：Official Disney Frozen Castle Magnetic Tile Set - 68-Piece
This Disney-licensed Frozen castle magnetic tile set includes 68 themed pieces, allowing kids to freely build, design, and imagine. Some tiles feature glitter for a sparkling effect that inspires creativity. The set comes with 4 reusable magnetic sticker sheets, 3 markers for decorating the castle, a storage bag, and a learning guide to enhance the play experience.
Age: 3+
3. Auldey：Wise Block Off-Road Stunt Racer
A STEAM-certified small brick remote control off-road stunt racer toy that combines building fun and learning value. With 498 pieces, a motor, and a four-direction remote, kids can build a functional rescue vehicle. It offers both a guided design and the freedom for creative modifications, making it ideal for future engineers and enthusiasts of creative kids to play.
Age: 8+
4. Spin Master：Melissa & Doug Scoop & Serve Ice Cream Counter
This 28-piece wooden ice cream play set features a counter, multiple ice cream scoops, toppings, cones, cups, scoops, spoons, tongs, a reusable menu card, and play money. Kids can stack scoops and add toppings for a realistic experience—an excellent, screen-free gift that is safe and eco-friendly.
Age: 3+
5. SimplyFun：SlideAscope
Get ready for an exciting puzzle-matching challenge! Strategically place tiles to align edges and create chain combos. Watch as pieces slide, unlocking new match opportunities. This game tests spatial reasoning and critical thinking skills—outsmart your opponents and aim for the highest score!
Age: 8+
6. Relatable :Kollide
Kollide is a family-friendly magnetic strategy game that sharpens your skills while enhancing chess knowledge. The set includes a rope, 24 magnetic pieces, a storage bag, and instructions—perfect for fun-filled family game nights.
Age: 8+
7. Jojali Ltd.: How Brave is Mave?
The first stacking game played on the edge of a table, encouraging players to build outward instead of upward. A unique experience that defies gravity, combining skill and laughter. It’s a creative game perfect for kids and adults.
Age: 6+
Part 2: Outdoor & Sports Toys: Unstoppable Fun
1. EzyRoller LLC: EzyRoller Spinner
A ride-on toy that rewrites the rules of fun! Imagine gliding like a snake, spinning like a pro—360 degrees of pure joy. Ideal for thrill-seeking adventurers and design-savvy parents. Whether cruising on sidewalks or turning heads at skate parks, Spinner X makes you a spin master. Lean forward and let the good times roll!
Age: 4+
2. Just Play: Hasbro Skip It
This upgraded version of the classic '90s toy retains all the fun and adds sound effects, lights, and a digital counter. Strap the padded ring to your ankle, press the button to start, and skip away! The counter tracks each jump, while colorful lights and sound effects create an immersive experience. A blast from the past that boosts coordination and challenges kids to beat their high scores.
Age: 5+
3. VICTURY Sports: Keepy Uppy by Ollyball
Designed for full-speed indoor play, the patented KrunchCOR material allows kids to play anytime, anywhere—day or night, rain or shine—without breaking things.
Age: 4+
4. PlayMonster: Koosh Kornhole
An indoor/outdoor version of the classic backyard game, featuring six glow-in-the-dark Koosh balls and a lightweight board that's easy to set up and take anywhere.
Age: 5+
5. Spin Master：Swimways Rainbow Reef
Transform your pool into a vibrant coral reef! Drop the Rainbow Reef toys into the water, and watch the realistic fish swim at different speeds, making playtime and pool parties extra fun while helping kids build swimming skills.
Age: 5+
6. MGA Entertainment: Little Tikes Bluey Grannies Car Coupe
This Bluey ride-on car features show sound effects and adorable Bluey and Bingo decals. It promotes active play and gross motor development, with a horn that plays nine iconic Bluey phrases. The removable floorboard adapts as kids grow, and the comfy handle and cup holder add extra convenience.
Age: 1.5–5+
Part 3: IP-Inspired Toys: Emotional Value
1. Sky Castle Toys: Disney Stitch Sticki Rolls Capsules
A fun, stress-relieving, and adorable Stitch-themed sticker capsule that includes 50 stickers, a clasped elastic cord, a charm tag, a collector’s book, beads, and sticky sticker collection pages.
Age: 3+
2. Basic Fun!: Micro Teenies Disney Stitch 6-pack
This set includes six mini Stitch figures in various outfits and accessories, like grass skirts, guitars, and exclusive cape versions, each with adorable expressions and details.
Age: 4+
3. Hess Toy Truck: My Plush Hess Truck: 2025 Farm Tractor
This cuddly 2025 Farm Tractor, the first-ever plush in the Hess Toy Truck fleet, brings barnyard fun to little hands. It’s crafted from ultra-soft, pillow-like orange fabric, perfect for daytime adventures and nighttime cuddles. With a friendly smile and easy-to-use interactive features, it’s a beloved toy and a sweet companion for babies and toddlers.
Age: All ages
4. Schleich: Open Stable "Little Horseshoe"
A portable open stable with extra storage compartments under the roof for small items, folding into a handy suitcase. Pair with Schleich’s realistic, detailed horse figures for immersive play.
Age: 4+
5. Playmobil: Adventure Tower with Ice Cream Booth
Designed for kids 1+, this colorful set features climbing, sliding, a spinning Ferris wheel, and an ice cream stand for color-sorting role play. EU-made, BPA-free, with no small parts for safe play.
Age: 1+
6. Aurora World: Shoulderkins
Each Shoulderkins? is a soft companion that magnetically attaches to your shoulder via a fabric-covered metal base, allowing these iconic characters to accompany you wherever you go.
Age: 3+
Part 4: Open-Ended Creative Toys: Unbound Imagination
Cra-Z-Art: Shimmer 'n Sparkle 3D Crystal Gem Creations
A dazzling arts-and-crafts set for kids to decorate included figurines with colorful, iridescent gems. The set includes five figurines, 12 gem colors, a gel tool, a tray, wax mat, glue, sticker sheet, and instructions.
Age: 8+
2. Crazy Aaron's: Rainbow Reveal Thinking Putty
This putty changes colors with temperature—revealing seven hues in sunlight and glowing in the dark. Heat it in your hands, cool it, or leave it at room temperature to observe the magical color shifts.
Age: 3+
3. Klutz: Super Mini Market
A palm-sized supermarket you can create! Cut out the pages to craft fun mini grocery items, from cereal boxes to soda cases, each adorned with pun-filled, quirky branding. Create up to 100 unique packages and arrange them on store shelves.
Age: 3+
4. Fizz Creations Inc.: ICEE Machine
This upgraded model lets anyone enjoy the classic slushie experience at home. Transform your kitchen into a frozen treat haven and cool off in style with the ICEE Slushie Machine.
5. Sunny Days Entertainment: Woof & Co
A leading supplier, distributor, and manufacturer offering a range of branded and licensed products focused on providing kids with fun, affordable toys.
Age: 8+
Conclusion
The "2025 Spring/Summer Influencer’s Choice Toy List" highlights a core trend: consumers aren’t just buying toys—they’re investing in the full experience they offer. Whether it’s the growth fostered by STEAM toys, the family bonding sparked by outdoor toys, or the emotional connections created by IP-inspired toys, what ultimately drives market performance is a toy’s ability to become a meaningful part of family life. For industry professionals, this presents both a challenge in product development and an opportunity to move beyond price competition and build brand value. In the future, the toys that successfully balance play value, educational expectations, and emotional connections will be the next big market hits.
