Latest News
-
In recent years, the toy industry has undergone a profound transformation—evolving from traditional children’s entertainment tools into vehicles for adult emotional expression and social interaction. Brands like POP MART, McDonald’s and Aojie have launched food-themed toy series, turning playthings into "social currency" and "emotional essentials" through innovative design, contextual marketing and emotional resonance. This trend reflects consumers’ growing demand for emotional value, social sharing and personalized experiences, offering businesses fresh insights for product development and brand-building.
-
October 15-17, 2025 – Leading toy brands including Mattel, Warner Bros, LEGO, POP MART, Little Tikes, Playmobil, 52TOYS, and KAYOU will showcase their latest innovations at China Toy Expo, in Shanghai October! This exhibition brings together highly competitive toys and baby products that entertain kids & solve parenting challenges, making it an unmissable opportunity for global buyers.
-
Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.
-
China's plush and soft toy suppliers are no longer just manufacturers — they are design-driven, trend-savvy, and globally competitive partners with robust international supply chain capabilities. These companies combine creative design, efficient production, and proven export experience to meet the fast-evolving demands of global markets.
- 1
- 2
- 3
- 4
- 5
- 6
- 19
