What New Trends are Showcased at the 51st Hong Kong Toy & Games Fair?
1.13.2025, 1:31:18 PM
743
Home /Media Center / Press Release / What New Trends are Showcased at the 51st Hong Kong Toy & Games Fair?
1.13.2025, 1:31:18 PM
743
Held on January 6-9 at HKCEC, the 51st Hong Kong Toys & Games Fair ran alongside the 16th Hong Kong Baby Products Fair and the 23rd International Stationery Fair, showcasing over 2,500 exhibitors under the theme “New Play for All”.
Industry Highlights
The China Toy & Juvenile Products Association (CTJPA) bolstered mainland Chinese participation by bringing 215 exhibitors specializing in baby products, toys, and collectibles.
01
Four Key Trends Showcasing Industry Innovation and Diversity
The exhibition reveals four major trends in the toy industry:
▋Cross-age appeal:Toy designs are diversifying beyond the children’s market.
▋Educational play: Parents increasingly prefer toys that aid cognitive, social, intellectual and aesthetic development.
▋Digital Integration: Traditional toys are enhanced with technology, increasing interactivity and exposure to new innovations.
▋Sustainability: Eco-friendly toys are gaining popularity as parents seek environmentally responsible options. These products reflect care for the planet’s future while shaping new consumer trends.
The exhibition features four special zones: “Smart Toys” Tech-driven toys like app-controlled and VR/AR/MR products; “Grown-up Playworld” Toys for adults, including collectibles, magic sets, and war games; “Green Toys” Eco-friendly toys made from sustainable materials; “Brand Gallery” Showcasing innovations from 380 leading brands.
Additionally, an ESG debuts to promote industry awareness of environmental, social, and governance issues.
02
CTJPA Fuels Global Growth of China’s Juvenile and Toy Industries
Amid globalization, China’s baby products, toys, and collectibles industries are making bold strides in overseas markets..
Brands and manufacturers specializing in strollers, toys, and collectibles are gaining international acclaim--not only for their commitment to quality and safety but also for their ability to merge cutting-edge innovation with time-honored craftsmanship.
Here are some of the featured new products:
▋52TOYS
NOOK Quest for the Heart
▋YOLOPARK
▋Yuankang-Bazhuayu
▋QIMENG
▋GABRIEL
▋Guanyi
▋LiangAo
Wisdom Kingdom Geometric Construction
▋Mideer
03
Connecting 200+ Exhibitors with Global Buyers Online
To support 200+ exhibitors in reaching global buyers, the Digital Chinese Pavilion at HK Baby Products Fair went online on December 10, 2024 on the Certified Supplier Initiative (CSI). The platform enables exhibitors to connect with global buyers both before and after the event.
Confirmed participants include Manhattan Toy Company (U.S.), Lidl & Kaufland Asia Pte. Limited (Germany), Target (U.S.), and Chile’s MIRAX HOBBIES.
Launched by CTJPA, CSI is a business matchmaking platform that connects global buyers with China’s toy and juvenile product suppliers.
Utilizing CTJPA’s buyer database and online and offline matchmaking events, it helps companies strengthen relationships with existing clients and develop new ones.
CSI currently includes three categories:
The purpose of CSl is to build a reliable platform of searching top-rated qualified Chinese manufacturers which hold valid testing reports and certificates to meet various standards of product safety, safety assurance, social responsibility, and specified standards by individual buyers.
CTJPA verifies the validation of all certifications and testing reports submitted by suppliers and publishes all comprehensive information of CERTIFlED SUPPLlER, which facilitates international buyers to find the desired products, build trust for effective cooperation and connect with over 1,500 suppliers accurately and efficiently.
Recommendation
Earth Day: 20 Eco-Friendly and Nature-Themed Toys Reveal Emerging Industry Trends
On April 22, 2025, the 56th annual Earth Day arrives as a pivotal moment for the toy industry, which is increasingly embracing sustainability. As global environmental awareness deepens, the toy sector is accelerating efforts to build a green industry ecosystem centered on sustainable development. This shift provides families with playful options that are both engaging and environmentally responsible.?
Pop Mart's Growth Strategy to Reach 20 Billion RMB in Revenue: The Globalization of Trendy Toy Brands 3.0
Recently, Pop Mart announced its 2024 full-year financial results, with a record-breaking revenue of 13.04 billion RMB, a year-on-year growth of 106.9%, and a net profit of 3.4 billion RMB, marking an astonishing 185.9% increase. Behind these impressive figures lies not only the rise of a trendy toy company but also the evolution of the entire industry. This article delves into Pop Mart's growth logic, analyzing their strategic layout, IP management, channel innovation, and globalization breakthroughs to provide valuable insights for other toy companies.
Building Block Toys Maintain Strong Growth Trajectory in Global Market
Building block toys have experienced five consecutive years of growth in the global toy market, with a notable 14% surge in sales in 2024.
How to Properly Unlock Emotional Value? Four Emerging Trends Revealed by 16 Best-Selling International MESH Toys
In recent years, the mental health challenges faced by children and adolescents have become increasingly prominent, drawing widespread societal attention. In response, the toy industry has swiftly recognized this trend and is accelerating its transformation from traditional "entertainment tools" to becoming "emotional companions" for children. Among these innovations, MESH toys have garnered significant attention and are rapidly emerging.