Earth Day: 20 Eco-Friendly and Nature-Themed Toys Reveal Emerging Industry Trends

On April 22, 2025, the 56th annual Earth Day arrives as a pivotal moment for the toy industry, which is increasingly embracing sustainability. As global environmental awareness deepens, the toy sector is accelerating efforts to build a green industry ecosystem centered on sustainable development. This shift provides families with playful options that are both engaging and environmentally responsible.?

Precise Insights into Parenting Anxiety! These 4 Toy Categories Become New Favorites Among Gen Z Parents

As consumer demands evolve and parenting concepts iterate, toy products continue to innovate. In 2025, the infant toy market welcomes a new wave of innovation, spanning sensory training to social enlightenment, and role-playing to cognitive development. Global toy brands are competing for user mindshare through differentiated designs. This article analyzes 15 new infant toys recommended by ToyInsider across four core categories, offering fresh perspectives for product R&D.

China Market Insight: Toys & Baby Products Accelerate in October as Tmall Promotion Drives Strong Demand

Shanghai, China — The China Toy & Juvenile Products Association (CTJPA) today released its latest analysis of Tmall’s October sales data, revealing significant momentum in China’s toy, trendy toy, and baby product categories. Benefiting from the pre-sales and first wave of the “Double 11” shopping festival, October has become a key indicator of consumer sentiment and product acceptance in the Chinese market.

How Much Are Parents Willing to Pay for "10 Minutes of Silence" During a Trip?

Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.