DEAGOSTINI LAUNCHES U.S. MOOMINHOUSE SUBSCRIPTION BUILD
5.26.2023, 9:25:00 AM
165
5.26.2023, 9:25:00 AM
165
A new collectible inspired by the international literary hit Moomin is coming stateside.
DeAgostini, the European collectibles brand known for its Fanhome platform in the U.S., is aiming to connect with families via the Moominhouse subscription build. The home of the Moomin family stands nearly 27 inches tall upon completion and is based on the books by Finnish Swede author/artist/creators and siblings, Tove and Lars Jansson.
The licensing deal for the Moominhouse was brokered by Rights & Brands, a licensing and publishing agency focused on bringing Scandinavian intellectual property (IP) to families around the world.
This partworks-style collection arrives in installments containing pieces of the model, figures, accessories, and original magazines that further explore the Moomin world alongside detailed instructions.
The completed Moominhouse is 14 inches wide and offers 360 degrees of play area with a removable roof and walls that allow access to the home’s interior space. The set includes home furnishings and figures that are based on the original illustrations.
Source: The Toy Book
Recommendation
Building Block Toys Maintain Strong Growth Trajectory in Global Market
Building block toys have experienced five consecutive years of growth in the global toy market, with a notable 14% surge in sales in 2024.
Precise Insights into Parenting Anxiety! These 4 Toy Categories Become New Favorites Among Gen Z Parents
As consumer demands evolve and parenting concepts iterate, toy products continue to innovate. In 2025, the infant toy market welcomes a new wave of innovation, spanning sensory training to social enlightenment, and role-playing to cognitive development. Global toy brands are competing for user mindshare through differentiated designs. This article analyzes 15 new infant toys recommended by ToyInsider across four core categories, offering fresh perspectives for product R&D.
Connect?with?World Class?Plush?Toy?Manufacturers?at?China?Toy?Expo?2025!
China's plush and soft toy suppliers are no longer just manufacturers — they are design-driven, trend-savvy, and globally competitive partners with robust international supply chain capabilities. These companies combine creative design, efficient production, and proven export experience to meet the fast-evolving demands of global markets.
How Much Are Parents Willing to Pay for "10 Minutes of Silence" During a Trip?
Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.
